DanceOn was founded on 2 ideas.
People love to watch dance on television.
People love to watch, share and participate in dance online.
With the rise of next-generation programming brands like Vice, Buzzfeed, and AwesomenessTV, we set out to make DanceOn the best digital-first programmer for dance entertainment.
Captivating an audience of 100MM+, DanceOn reaches viewers across mobile, web and streaming platforms worldwide.
In 2016, DanceOn created original series including “Every Single Step,” executive produced by Emmy® nominee Nigel Lythgoe (creator of “American Idol,” & “So You Think You Can Dance”), “Dance Showdown,” executive produced and hosted by Emmy® winner Dominic “D-trix” Sandoval, “Dance-Off Juniors,” a competition series for kids starring dancer/choreographer Matt Steffanina (winner of CBS hit series "The Amazing Race 2016"), “Chachi’s World,” a reality series following Chachi Gonzales (winner of MTV’s “America’s Best Dance Crew”), and "Raising Heaven", a reality series following Tianne and Heaven King (frequent guest stars of The Ellen Degeneres Show).
DanceOn's programming spans beyond its long form original series and encompasses most dance content online. If you are watching dance in video, you are most likely watching DanceOn.